With over 2 billion people flocking on WhatsApp, businesses have realised the benefits of the app and have been increasing their presence on the instant messaging platform.
Also, the dynamics of B2C communications are changing. People no longer want to be contacted over emails or phone calls. They prefer texting. They want to be contacted on their preferred channels.
That is another reason why businesses need to consider being on WhatsApp.
But is being on WhatsApp enough? Not really.
You need to let your leads know that you are available for them on WhatsApp. One way to do that is by placing a WhatsApp chat button or chat widget on your website.
Wait. What’s that now?
We’ll tell you everything from what it is and how to get one for free. Read on to find out.
What is a WhatsApp Button?
A chat button allows your website visitors and potential customers to connect with you without leaving your website. But customers want to communicate using channels that are convenient to them – like instant messaging apps.
A WhatsApp button is essentially a chat button using which your customers can connect with you instantly on WhatsApp. All they need to do is click on the chat button placed on your website and chat away.
These chats reflect on your WhatsApp business account – giving your customers an easy communication channel and you, a reputation of good customer support and much more.
What is a WhatsApp Widget?
A WhatsApp chat widget is similar to a WhatsApp chat button. It works on top of a chat button by unlocking an additional option i.e. the chat box automatically opens and prompts your customer to have a chat with you.
It’s a no-brainer that a CTA button drives customers to take immediate action. In this case, to connect with you. That’s where having a WhatsApp chat widget beats the WhatsApp chat button.
Afterall, leads do need that tiny, but impactful little push to turn into a customer.
Can you use WhatsApp for Live Chat?
Customers want to be attended to and they want to be attended to right now. That’s why, you want to provide a live chat like experience.
What better way to talk to your customer than their preferred instant messaging app – WhatsApp!
You can chat with your leads and customers in real-time using WhatsApp. With WhatsApp live chat never miss a chance to stay at the top of your lead conversion and give your customers the top-tier service they deserve.
Should you use a WhatsApp button, widget or both?
WhatsApp chat button and chat widget are quite similar except for the option where the chat box opens and your customer is prompted to message you. However, both the WhatsApp chat widget and chat button work together in tandem.
Having a chat button or chat widget allows you to also enable a live chat experience with your website visitors and customers.
This helps you with better marketing, sales and providing prompt customer support using WhatsApp.
Here are some benefits and reasons why having a WhatsApp chat button or widget are important to take your business to the next level.
4 Benefits of WhatsApp Chat Button
1. Increase sales
Strategically placing a WhatsApp chat button on your website prompts your customer to talk to you. You can consult your customers live, assist them in searching the right product and convince them to make the purchase.
WhatsApp also allows you to stay in touch with the customers and send them your latest offers, product launches and more. This is not possible with other live chat tools unless your customers specifically share their contact information with you.
2. Ease of communication
WhatsApp is one of the most convenient instant messaging apps out there. Also, it is used by over 2 billion people.
Having a WhatsApp chat button enables your customers to reach out to you in an instant. All they need to do is click on the chat button and chat away.
You can also send personalised text messages to your customers and have one-to-one communication with them.
3. Cost effective
WhatsApp messenger is free to download. It is also easy to use so you do not have to spend time and resources training your employees to talk to customers using WhatsApp. This massively reduces your costs.
You also save on cost by using free tools like DelightChat to create your WhatsApp chat button.
4. Better customer service
We live in a fast paced world where people want everything quickly, especially customer service. With the WhatsApp chat button your customers can reach out to you and get responses within seconds.
3 reasons to use the WhatsApp Chat Widget
1. Make conversations
Let’s admit it. It is not easy to get leads to take action. WhatsApp chat widget is here to the rescue!
WhatsApp chat widget opens a chat box and directs your customers to reach out to you on WhatsApp. It is quick, easy and creates a convenient experience for them to converse with you.
To top it off, WhatsApp has a smooth like butter interface and no lag time, allowing you to talk to your leads in real time.
2. Creates a personal touch
Be it in gifts, greetings or conversations, adding a bit of personal touch goes a long way. Likewise, customers also feel important when the conversation you have with them has a personal touch to it.
And having a conversation on WhatsApp helps you create that personal touch.
3. Improve lead generation
When your customer reaches out to you using the WhatsApp chat widget, you receive their contact information, without them having to explicitly mention it on a form or live chat.
This improves your lead generation and helps you reach out to them easily.
Why you should *absolutely* have a WhatsApp Live Chat Widget on your website
Your leads will transition into sales if you talk to them in the right place and at the right time. Often, the right place is WhatsApp and the right time is instantly when they reach out to you.
A WhatsApp live chat widget opens the chat box automatically when someone visits your website. This drives your lead to converse with you. With the WhatsApp live chat widget, you can talk to your leads on WhatsApp in real-time while they are browsing your website.
Also, unlike other live chats where you do not get the lead’s contact info unless they enter it, WhatsApp gives you their phone number the moment a lead contacts you. This way, you do not lose your lead.
How to add a WhatsApp Chat Button to your website for free?
Unlike the WhatsApp QR code or WhatsApp link generator which can be created manually with the help of WhatsApp itself, to create a WhatsApp chat button you need tools. Like DelightChat – the simplest tool out there.
Here’s how you can create your own WhatsApp chat button using DelightChat in 3 simple steps.
- Go to the chat button generator tool on this page (scroll to the top)
- Add your details and customise the button design and text as per your preferences
- Copy the code into your website and voila! Your WhatsApp chat button is ready to use.
Why DelightChat? Because it is easy, super quick and offers you customizations like:
- Button colour
- Button text
- Corner radius and margin sizes
- Button position
- Welcome text
How to create your WhatsApp Chat Widget for free?
You know now that having a WhatsApp chat widget is more beneficial than the chat button. DelightChat also helps you create your own WhatsApp chat widget in a matter of seconds.
3 steps to create your WhatsApp chat widget for free:
- Go to the widget generator tool on this page (scroll to the top)
- Insert your details and customise as per your preferences
- Copy the code into your website and your WhatsApp chat widget will be ready to use.
With DelightChat’s WhatsApp widget tool, you get customisations like:
- Title
- Subtitle
- Header background colour
- Header text colour scheme
- Greeting text
- CTA text
- Button colour
- Corner radius
- Welcome text
Copy the code snippet into your website and your WhatsApp Live Chat Widget is ready to use!
2 billion people in the world use WhatsApp to chat regularly. That’s close to 30% of the world’s population! And the right time for businesses to tap into the benefits WhatsApp has to offer is NOW.
Use DelightChat’s free WhatsApp chat button tool or WhatsApp chat widget tool and turn ‘em leads into customers today!
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